February 2, 2023
Klenty review

Klenty Review 2022: Pros and Cons of the Sales Engagement Software

Klenty presents itself as a “sales engagement medium” which is a truly fancy way of saying “email marketing and follow-up for sales”. But is the platform really worth it and does it really live up to the hype? This Klenty review is willing to help respond to your most common questions and assist you to decide if Klenty is right for your sales needs.

What is Klenty?

Frequently, when it has to do with email marketing, outreach is one of the most difficult parts. Everyone tells you that email marketing success largely depends on identifying those warm leads, but how can you reach out to potential prospects if they’ve never heard about you?

Keep in mind that this review and this tool itself are not encouraging the use of spam, list-buying or any of that silliness. The best email marketing strategies are centred on doing your investigation, discovering potential prospects with a problem that you can solve, and familiarising them with your product or service in a way that’s not intrusive or slimy. Unfortunately, people are all too aware that the lazy sales process is to shoot out emails to anyone with a pulse and hope some of it sticks. Klenty is not the means for that.

If, however, you’ve pinpointed your ideal customer, you’ve got a solid grasp on who your target audience is and you want to connect with them in a way that’s honest and receptive, Klenty is definitely the tool for that.

This is how the platform works and why you’ll want to put it on your shortlist of cold email outreach tools.

Klenty Features Worth Talking About – Klenty Review

Klenty presents a couple of features that are valuable for sales outreach. In this Klenty review, we’ll observe some of its more notable selling points. They include:

  1. Email personalization with placeholders
  2. Marketing automation
  3. Deliverability options
  4. CRM Integrations

Email Personalization with Placeholders

The trouble with most sales outreach emails is that you can spot one a mile away. They all start with things like  “Hello ($firstname)!” and then launch into a pitch. Klenty goes far beyond this. Through the use of Placeholders, you can personalize any and every aspect of each email you send with as much detail as you have about each prospect.

Klenty review

Unlike some email marketing solutions, you’re not restricted to whatever personalization options the marketing provider offers you. Klenty allows you to create an unlimited number of Placeholders depending on whatever information you’ve already collected about your prospect. You can add new Placeholders at any moment, which is a fast and easy way to really make each email seem more personalized and tailored to the user, without a ton of additional work on your part. The moment you’ve created your placeholders, then the real magic happens.

Marketing Automation: If > Then Follow-Ups

Let’s say you mail out your highly-personalized emails and you begin getting reactions. You can use Klenty’s marketing automation to easily create a chain of events (“if this, then that”) that will trigger in response to the user’s reply. And it doesn’t necessarily have to be a response or reply. If they opened the message, clicked a link, or took any other relevant activities, you can create marketing automation in Klenty (known as a Cadence) to automate how that action should be managed by the system.

Klenty review
Klenty offers marketing automation based on different triggers

Deliverability Options – Klenty Review

One of the most significant obstacles to sales enablement is deliverability options. And much of the issue wrapping around it is based on the sender, so it often seems like it’s out of your hands and out of your power. With Klenty, every possible obstacle has been eliminated so that your chances of landing in the prospect’s inbox are largely increased.

Klenty connects fully with the Gmail platform, Office365 and any other email solution so that you don’t have to deal with your messages getting on a blacklist because of some spammer’s activities, or hoping that your email gets noticed because it got lumped in with other low-reputation accounts. That means your email lands in the recipient’s inbox — not in spam, and not in promotions inbox. This factor is largely important for your sales outreach strategy.

To that end, Klenty also allows you to use your own custom domain tracking to bypass setting off spam filters that “see” an email coming from your domain when it’s really being sent by another service. Using Klenty’s custom domain feature keeps your domain on the up and up with spam filters and significantly reduces your chances of having your emails being wrongly labelled as spam.

CRM Integrations

Lastly, you’ll be pleased to learn that Klenty works well with your already existing systems too. Although it can be used as a standalone tool, it blends well with popular CRMs, including:

  • Pipedrive
  • Salesforce
  • Zoho and
  • Hubspot

From within whichever CRM you prefer, you can manage your email follow-up without having to switch and shuffle around between programs. For example, Klenty integrates perfectly within Salesforce without taking over or changing any of the processes you know, love and follow. Klenty automatically notes your salesforce leads and can add them to an email cadence, which then lets you select templates and set up other automation using Klenty, but without leaving Salesforce.

Essentially, you’re letting Salesforce do what it does best, while letting Klenty do what it does best, and building up warm, receptive and engaged leads and referrals in the process.

Klenty also works with Zapier, so if you’re comfortable with this integration tool and want to use Klenty right away, there are plenty of pre-made Zaps that you can install and set up in one click.

Klenty Pros and Cons – Klenty Review

No sales tool is void of pros and cons and that includes Klenty. On the favourable side, many users remark that the support for Klenty is top-notch and highly responsive. In addition, they note that the user interface is much more streamlined and simplified than other Klenty alternatives (like Zoho, which can be overwhelming). Klenty integrates many popular systems without a lot of hassle and fuss, enabling businesses of all sizes to scale their sales outreach without having to send emails manually.

On the downside, there are some hiccups from time to time with the sending of emails (so as not to trigger spam filters). Secondly, although Klenty is not a CRM in itself (it works much better when connecting to established ones), it does offer some CRM-like features but as this isn’t its real focus, you’d be better off choosing one of the major CRMs and then integrating Klenty with it.

How Much Does Klenty Cost?

Klenty’s pricing begins at $30 per user per month. Don’t forget that advanced features, like the Salesforce integration, start at $60 per user per month. Other integrations like Zapier, Zoho and Pipedrive can all be had with the lower-priced plan.

Is There a Klenty Discount Code?

Klenty offers discounts for startups and non-profit institutions. You’ll need to reach them in order to see if you’re qualified for these discounts. They also have a discounted amount available when you pay yearly versus monthly. With the annual plan, you’ll conserve $10 per user per month. You can also take advantage of a 14-day free trial with no credit card required.

Is There a Free Version of Klenty?

Klenty does not have a free version, but they do have a free 14-day trial which will let you try out the system and determine if it’s right for your needs. Since there’s no credit card required in order to sign up for the free trial, you can simply discontinue using it and you won’t be charged.

The Klenty Review Bottom Line: Is It Worth It?

Klenty is a powerful sales engagement and follow-up platform that’s definitely worth trying out if you need something a bit more sales-focused than a simple email marketing solution. The fact that it incorporates nicely with major CRMs is a great bonus, making it a wonderful cold email outreach tool for your sales team.

Of course, where Klenty truly radiates is in letting you use your own domain as the foundation for sending your emails, allowing you to improve email deliverability rates and greatly reduce the chances that your email will be marked as spam. That being said, it’s essential to use tools like Klenty for targeted outreach that you can then scale over time. Klenty is not a cold email blast tool, but rather a solution that permits you to connect with and gradually increase the concentration levels of your prospects. For what it does, it’s affordably priced, intuitive and designed to excel.

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