Are you searching for how to optimize a current page on your website? The Google Search Console is one of the most useful tools for notifying Google of the existence of new pages on your website. With this tool, you can find out what your website already ranks for, and also boost your website traffic. Aside from notifying Google about these new pages, I will be showing you here how To Use Google Search Console for keyword research in order to improve your SEO game.
In 2018, Google changed the interface of the Search Console. Along with the new look came new features as well and the capacity to go back further and see even additional data. Recently, Google just launched a new update on the Google Search Console in 2021, introducing a new look to the interface and the inclusion of Core Web Vital data.
The steps below would walk you through how To Use Google Search Console for keyword research which includes a quick way to pull up a page, determine how the page is performing, and make some minor tweaks to quickly boost website traffic. Using this strategy on the most popular pages on your website can make an immediate positive impact on your organic traffic.
What is Google Search Console?
Before I show you how To Use Google Search Console for keyword research, it is important for you to know what the GSC really is. The Google Search Console is a free tool created by Google Inc that allows you to monitor, maintain, and troubleshoot search engine results for your website. Google Search Console, previously named Google Webmasters, enables you to understand, enhances the overall visibility, and improves how Google sees your website.
The Benefits of Using Google Search Console
Apart from obtaining data directly from Google, Google Search Console offers several other benefits:
- Having your website connected to Google Search Console will make it more uncomplicated for Google to comprehend and crawl your site. Enhanced crawling helps pages to be indexed and ranked or re-ranked by becoming more thorough and frequent.
- New pages or blog posts can be submitted to Search Console to enhance their indexation speed.
- It can be used to analyse issues that could lead to poor user behaviour, SEO de-ranking, or a decline in ranking.
- Security issues can be surveyed for your site’s safety.
- Domain Authority can be improved by examining backlinks and internal links.
- Identifying indexing issues can be done by inspecting specific pages.
- Pages that have low click-through rates (CTR) can be retargeted or have their metadata improved.
- A low impression page can be identified and reworked, retargeted, rewritten, or re-indexed.
- Low-ranking pages can be identified for reworking, retargeting, or rewriting.
- Over time, site content can be monitored and analyzed to make data-driven, impactful SEO decisions.
Setting up a Google Search Console is compulsory for anyone who owns a website or does SEO on a website. The advantages far outweigh the effort involved in setting it up.
What are the Features?
Search Console supplies web admins with a wealth of features to improve their site’s usability and understand the search engine performance of their website. The features include the following:
- Overview of the SEO performance of your website with Google Search Console Keyword search and other features
- Make sure your domain URLs are indexable, crawlable, and mobile-friendly
- Click-through-rate (CTR), impressions, and average position of SEO metrics can be accessed
- Analyze your landing pages’ rankings for the search queries you choose
- Google Discover performance metrics
- Sitemaps in XML
- File disavows
- Monitoring Core Web Vitals for desktop and mobile versions of your site
- Google will notify you if your website has security issues
- Take a look at all of the backlinks, internal links, and top anchor texts for your website
Steps on How To Use Google Search Console for Keyword Research
Bring Up Your Page of Interest in the Google Search Console: When you load up the search console, click the “Open Report” link at the top right. This will open a new page that displays your website traffic, impressions and more. From there you’ll be able to navigate to specific pages.
Choose the Page You Want to Optimize: First, click the “Pages” link next to “Queries” as seen in the image below. You can then click the filter icon on the right and a drop-down will emerge. When it appears, select “Page” and then enter your page URL in the text box. You can use the “Contains” drop down to filter even further or bring up sets of pages (like all pages within a directory), but for this example, we’re focused on optimizing a single page. Once you’ve pulled up your page, click on the URL and the report will refresh to show statistics specifically for that page.
Look at the Queries: Click on the “Queries” tab and you’ll get a screen that displays the keywords your page currently ranks for. By default, Search Console will display phrases that have obtained the most clicks first, but you can also sort by impressions. Now, the most comfortable way to find optimization opportunities is to look at what keywords and phrases you’re currently getting traffic (click) from. Liken or compare those words to words within the following elements of your page:
- Title tag
- Body content
- Alt tags
If certain words, such as those I’ve highlighted and a few examples below, are not contained within these elements of your website, it’s a very easy optimization technique. Take those missing words and look for a way to include them. Your rankings for those phrases will inevitably grow and lead to a boost in traffic.
If you sort by impressions, make sure you don’t optimize for phrases that another page on your website may already rank for. In the example above the page is our “eCommerce Features” page and one of the highest impressions phrases (because it’s searched a lot) is “eCommerce Web Design”. Because we already have a page concentrated on “eCommerce Web Design” we should not want to optimize this page for the keyphrase as well. The securest way to use this technique is to optimize around keywords getting “clicks” and not around “impressions”.
From this blog post on how To Use Google Search Console for keyword research, you have learned about Google Search Console along with its features and uses. In addition to this, you have also understood how to use the Google Search Console to Measure Your Google Search Console keyword Outcomes.
The foremost step to improving your site’s search engine optimization is having full access to the data that will help you measure your results. The Google Search Console website has all the basics and is most precise for small and large sites to track SEO and settings.
The tool has an incredible potential for enhancing the SEO of your website and gaining traction on Google. You should install GSC on each site, monitor the data, and update the website as necessary.
Was this article helpful? Hopefully, with the explanations and pictorial presentations above, you now know how To Use Google Search Console for keyword research and SEO. If you have any questions on the topic, kindly use the comment section below or contact us.